Quick Overview
Hermès never fails to innovate within the boundaries of their design ethos and this season was no exception. The Spring 2025 collection brought a twist to the beloved Birkin with the debut of the Birkin à l’Envers. This striking reimagination of the iconic bag offers a fresh perspective—literally. Meaning “upside down” in French, the Birkin à l’Envers inverts its traditional structure, with the signature flap and sangles now adorning the exterior while the touret fastening, typically visible, is hidden inside. With its larger size and inside-out construction, the Birkin à l’Envers combines practicality with bold design, appealing to the contemporary consumer who seeks luxury that speaks to both form and function.